Infographic creator copy and paste8/17/2023 ![]() Here at IGW, we excel in creating infographics and we’ve put together a helpful go-to guide that breaks down the creative process of infographic design. Īll brands can benefit from putting together an infographic marketing strategy. An enormous amount of thought, creativeness, and strategic planning are needed from start to finish to create and promote a good infographic. The investment you’ll make into creating effective infographics is going to be high. It takes a ton of research and a lot of design talent, as well as extensive promotion, to reach your target audience and achieve a strong ROI (return on investment) and ROE (return on engagement). Creating an amazing infographic doesn’t happen overnight. Your Guide to the Creative Process of Infographic DesignĬreative marketing strategies are needed to ensure your infographics achieve their fullest potential. Nearly two-thirds of all marketers are already using visuals, like infographics, within their social media marketing campaigns.Compared to all other forms of content, infographics garner three times the shares. ![]() Nearly half of all marketers agree infographics have the highest engagement rates out of all forms of content.Your website’s traffic can be increased by 12% simply because you publish an infographic.A person is likely to follow directions 323% better when reading through instructions that contain images when compared to those that don’t have illustrations.People’s desire to read through content increases by a mind-boggling 80% when it includes the use of graphics and images.Only 1% of the sensory information that our brain processes actually sticks infographics fall into this 1% category.65% of people learn better when looking at imagery.90% of the information we process is visual.Check out these noteworthy stats to learn more about the effectiveness of using infographics in your online marketing strategy. Infographics use imagery and visual assets to communicate a specific message. What’s An Infographic and Why Is It So Effective? You can leverage infographics to educate your audience, generate leads, and increase conversions. When used correctly, infographics make it simple to convey a massive amount of information in an easy-to-understand manner. Infographic design is something that has exploded in popularity over the past few years.
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